If you’re a real estate agent scouring through various pages on the Internet and looking for different marketing tips and tricks, then you’ve come to the right place!
This article aims to help Real Estate Marketing professionals achieve their goals with the least amount of effort.
One of the most important things that real estate agents must do is to place their client’s needs before anything else. Marketing strategies might encourage you to entice your client to consider the possibility of doing business with you. It is critical to note that you need to market yourself very subtly or else it may rub your clients in the wrong way. The most effective marketing strategy remains the one that’s most humanizing and less self-serving.
Being Responsive and Mobile
Being mobile, or posting updates while every so often, is important because it shows potential clients that:
- You are accessible
- You’re active on different social media platforms
- You are always on the go
This requires that your social media accounts, website, and emails must be designed in such a way that they can easily adjust to the different screen sizes of mobile devices.
Consider this: Approximately 65% of emails are opened via the mobile device and mobile traffic now comes from 30% of site visits. Therefore, it’s important that you and your business are mobile ready.
One perfect example of a responsive website is that of Palm Beach Managers:
Their platform adapts to the screen size of mobile devices and thereby makes it easy for them to share information about their company on a variety of differing social platforms, devices, and other Internet -based media channels.
Sourcing and Content Marketing
It’s a bit challenging to come up with the right email newsletter and the perfect content to make clients want to click on the links and explore your website. You must present topics to your clients that are both entertaining and informative and there must be one goal in mind throughout:
- helping them achieve their goals and not your own.
To do this, you can hire freelance writers to content for you, and if there are emails that need to be designed, written and sent, there are also companies that can do those things for you, as well.
Constantly Email Your Clients
It’s important to keep the communication lines open with your past clients. By continuing to be visible in their email inbox, you get to keep your presence in their lives, and they will always be reminded that you are a real estate agent who they can talk to, should they have questions about, say, property management palm beach county.
If you meet a new client, always ask for their email address and let them know that you will keep in touch with them and are willing to help them with all their real estate needs. Grow your network, and achieve your targets.
